How Search Engines Work. Many people wonder how search engines really work. Although the details are complex, this article aims to give you some insight into the process without getting too technical. Read on… Most search engines have three parts: a crawler, an index, and a search interface. Let’s look at each part individually, to [...]

How to Analyze a Competitor’s Website. When you analyze a competitors website, you need to make sure you’re prepared to do the job correctly. Competitors’ websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. You can use these sites [...]

How to Become an SEO Ninja. Every website listed in the search engines has a position, or ‘ranking’, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website’s in a good position, then the next you’re wondering what happened to it. [...]

How to Check Your Site’s Ranking. First, go to the search engine where you want to check your site’s ranking, and enter the keywords you want to check. Your result pages will come up, and you will need to look through them until you find your website. SEO experts recommend that if you aren’t listed [...]

How to Choose an SEO Provider. As the demand for search engine marketing continues to grow, so does the demand for experts in the area. In recent months, mass emails seem to be the new ‘promise’ of top search engine rankings. How do you choose an SEO provider that will understand the needs of your [...]

How to Choose the Right Keywords. Many SEO experts will tell you that they have specific ways of choosing the right keywords for a website. Some do it using SEO tools – software that compares possible keywords to see which are used the most. Some will give you DIY methods with spreadsheets. We say, however, [...]

How to Evaluate Your Own Site’s SEO Profile. Before you can evaluate your site’s SEO profile, you need to understand what an SEO profile is and how it works. An SEO profile for a website is just like a marketing plan or a business plan – basically, it’s a strategy document, putting your decisions into [...]

How to Recover from a Ranking Tumble. As the search engines continue to improve, your SEO needs to as well. A ranking tumble for your website can be devastating. You need to recover as soon as possible – it’s not the easiest task in the world, but it’s not as hard as you’d think. The [...]

How to Tap Into the Power of HTML Elements. In order to tap into the power of HTML (Hypertext Markup Language) elements, you first need to know what they are. In HTML, elements are bits of markup that tell a web browser to display or format parts of web pages. For example, means paragraph, and [...]